Blog Archives
My Cranfield DBA Experience: Naif Albaz
Having been a banker for 15 years, Naif Albaz is researching SMEs and the availability of credit in order to create a sustainable solution for banks and other interested parties. Key to this goal is developing a better understanding of the small business sector and being able to generate a more profitable increase in return on these assets.
My Cranfield DBA Experience: Sean Fitzpatrick
With only 10-15 years worth of academic study into the topic of measuring employee engagement, Sean Fitzpatrick is aiming to bring some of his business expertise in this area into the academic field and vice versa; to take some of the academic work back out into use within his practice. In 2015 Deloitte identified employee engagement as the number 1 current issue for CEOs worldwide.
My Cranfield DBA Experience: Frederic Delley
Why is it that when people think about innovative companies, they think of organisations such as Google, Apple, Procter & Gamble, but not of hotels and restaurant chains? Frederic Delley is researching innovation within the hospitality industry – specifically the tension that lies between the franchise model’s struggle for both consistency on one hand and innovation on the other, in order to compete at a global level.
My PhD experience: Tahiru Liedong
Cranfield PhD Researcher, Tahiru Liedong talks about his research into business-government relationships and their impact on firm performance. Tahiru shares the reasons he came to Cranfield and his experience so far.
You might also be interested in: Government Affairs Research Club
The power of many at Liverpool Victoria
Daniel Connolly explains how Liverpool Victoria has been using peer to peer recommendations in the B2B space by integrating a review system across their product web pages. LV’s research has shown that harnessing the power of many in this way is driving sales and influencing brand perception.
The Power of Brands: Storytelling, Purpose & Consistency
Ben Richards, Consulting Director at Radley Yeldar summarises his presentation about what brands do and how they can help to cut through and simplify huge amounts of information.
Cranfield Key Account Management Best Practice Research Club
The Procurement Perspective: Why should I give you an hour of my time?
John Murphy, Procurement Director at Royal Mail Group plc talks about strategic relationships and what makes them successful from his perspective.
Cranfield Key Account Management Best Practice Research Club
Understanding the World of Procurement and the mind of the Professional Purchaser
Rob Maguire, Partner at Maguire Izatt, offers his thoughts around the relationship between key account managers and procurement professionals and how businesses might improve performance.
Cranfield Key Account Management Best Practice Research Club
Transformational Journey: Dr Alice Maynard CBE & Dr John Towriss
Dr Emma Parry, Director, International Executive Doctorate (DBA) and Reader in Human Resource Management welcomes a valuable contribution to this DBA webinar series by Dr Alice Maynard, DBA Alumna from our 2003 cohort. Alice’s research focused on the economic appraisal of transport projects and her supervision panel members were Dr John Towriss, Dr Richard Kwiatkowski and Dr Val Singh. Having graduated in 2008, Alice talks us through her research and DBA experience, sharing how it has contributed to her career so far. Dr John Towriss contributes from a faculty support perspective.
About Dr Alice Maynard:
Dr Alice Maynard’s work with the rail industry laid the foundations for the Department for Transport’s ‘Railways for All’, making rail travel much easier for disabled people. Her doctoral thesis at Cranfield uniquely demonstrated the economic value of inclusive station design. As a consultant she works with national transport bodies increasing inclusion through better governance practices.
Alice led the Board of Scope, the disability charity, in developing an ambitious strategy to deliver its vision of equal opportunity for disabled people and their families. The strategy capitalises on Scope’s strong reputation and the improvements she oversaw in its financial and management capability after she became Chair in 2008. Her experience at Scope led Alice to establish with colleagues in the third sector the Association of Chairs. It aims to enhance chairing in nonprofits, given the key role Chairs have in ensuring Board and organisation performance.
In 2014 Alice was awarded an honorary doctorate by the University of York, and won the Sunday Times / Peel Hunt Not-for-profit / Public Service Organisation Non-Executive Director of the Year. She was on the Cranfield 100 Women to Watch list in 2013 and 2014 and was in the inaugural ‘Power List’ of the 100 most influential disabled people. In January 2015 she was awarded a CBE in the Queen’s New Year’s Honours for her services to disabled people and their families.
Key motivator: Particularly interested in the balance between economic benefit, resource management and the ethical drivers in critical social support systems such as transport and social care.
Cranfield International Executive Doctorate (DBA)
Next Doctoral Open Day at Cranfield School of Management – 4 Nov 2015
SoM Research Insights 