Monthly Archives: June 2015
My PhD experience: Tahiru Liedong
Cranfield PhD Researcher, Tahiru Liedong talks about his research into business-government relationships and their impact on firm performance. Tahiru shares the reasons he came to Cranfield and his experience so far.
You might also be interested in: Government Affairs Research Club
The power of many at Liverpool Victoria
Daniel Connolly explains how Liverpool Victoria has been using peer to peer recommendations in the B2B space by integrating a review system across their product web pages. LV’s research has shown that harnessing the power of many in this way is driving sales and influencing brand perception.
The Power of Brands: Storytelling, Purpose & Consistency
Ben Richards, Consulting Director at Radley Yeldar summarises his presentation about what brands do and how they can help to cut through and simplify huge amounts of information.
Cranfield Key Account Management Best Practice Research Club
The Procurement Perspective: Why should I give you an hour of my time?
John Murphy, Procurement Director at Royal Mail Group plc talks about strategic relationships and what makes them successful from his perspective.
Cranfield Key Account Management Best Practice Research Club
Understanding the World of Procurement and the mind of the Professional Purchaser
Rob Maguire, Partner at Maguire Izatt, offers his thoughts around the relationship between key account managers and procurement professionals and how businesses might improve performance.
Cranfield Key Account Management Best Practice Research Club
SoM Research Insights 