Monthly Archives: June 2015

My PhD experience: Tahiru Liedong

Cranfield PhD Researcher, Tahiru Liedong talks about his research into business-government relationships and their impact on firm performance. Tahiru shares the reasons he came to Cranfield and his experience so far.

Cranfield PhD in Management

You might also be interested in: Government Affairs Research Club


The power of many at Liverpool Victoria

Daniel Connolly explains how Liverpool Victoria has been using peer to peer recommendations in the B2B space by integrating a review system across their product web pages. LV’s research has shown that harnessing the power of many in this way is driving sales and influencing brand perception.

Cranfield Customer Management Forum

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