Sid Simmons: My #CranfieldDBA Research
Sid Simmons, Cranfield International Executive Doctorate (DBA) Researcher explains his research interest around understanding hidden customer needs in order to segment people into groups which make sense.
Posted on July 6, 2014, in Innovation and Operations Management, Marketing Sales and Client Relationships and tagged Cranfield, Cranfield University, customer, DBA, doctorate, executive, groups, hidden, human, international, Keith Goffin, market, needs, Paul Baines, people, School of Management, segmentation, Sid Simmons, subconscious, understanding. Bookmark the permalink. Leave a comment.
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