Monthly Archives: June 2014
Cranfield’s Top 40: Mar, Apr, May 2014
Here are the top downloaded pieces of content from the Cranfield Collection of E-Research throughout the months of March, April and May 2014.
Digital Marketing and KAM
Steve Kemish, Managing Director of Cyance Ltd explains how digital marketing is transforming the sales process in B2B. For complex sales, smart marketing can provide sales with valuable insights, enabling sales to interpret and use the information for the gain of the business.
The VUCA World
Prof Richard Wilding OBE talks to James Lennon, Procter & Gamble about today’s VUCA World (Volatile, Unpredictable, Complex, Ambiguous World) and P&G’s strategy for improving dynamics using collaboration and Business Intelligence and creating agility across total supply chains.
Agility in Supply Chains
Prof Richard Wilding OBE talks to John Carr from Flextronics about how the business operates in a collaborative way with their customers in order to access information and data which enables them to move products through the global supply chain in an agile and dynamic way. Another key part of the business environment is tasked with ensuring a resilient, robust, reliable supply chain for their customers.
Mindfulness as an approach to improving individual and team performance
Dr Jutta Tobias from the Centre for Business Performance at Cranfield University explains that employees feeling constantly overwhelmed and on show can lead to fragmentation within the organisation. The practice of mindfulness can help and is a way to slow down and focus awareness and attention on the here and now – both internally and externally. This, in turn can lead to better decision-making processes and performance within the organisation.
A transformation – my #CranfieldDBA story: Ruth Murray-Webster | webcast
Dr Emma Parry, Director, International Executive Doctorate (DBA) and Reader in Human Resource Management chairs this enlightening webcast, which features Ruth Murray Webster, DBA Researcher (2008 cohort) & Managing Director, Lucidus Consulting Limited – along with her panel advisor, David Denyer, Professor of Organizational Change.
With a research topic which looks at planned organizational change, Ruth explains how the Cranfield DBA programme has enabled a transformation from her own perspective, and David contributes from a faculty support perspective.
Further information on the programme and the DBA webinar series can be found here: http://www.cranfield.ac.uk/som/dba