Monthly Archives: October 2013

Value led relationships at MSD Animal Health

Ralph Baillie, Key Account Capability Leader at MSD Animal Health, talks about the difference between having a ‘customer focus’ and building true customer centricity in a B2B environment. With the support of Cranfield, MSD Animal Health have embarked on a journey of co-creation with their Key Accounts, gathering and sharing insights in order to create and plan a series of projects which add value to the customer. This new model has eliminated the need for pricing and rebate arguments.

Cranfield Customer Management Forum


Come and meet us on 14th Feb to talk Management Research #CranfieldPhD + #CranfieldDBA


Our next Doctoral Open Day is being held in the Cranfield Management Research Institute on Friday 14th February 2014, and gives people the opportunity to meet face-to-face and find out more about both of our doctoral programmes:

The Cranfield PhD Programme

  • Our world-class PhD programme offers the highest level of supervisory support. This begins as soon as you prepare your initial research proposal and continues throughout the programme. A team of faculty experts will offer you sound advice on your research issue from various different perspectives throughout your studies.
  • The structure of our programme – with comprehensive research training during the first year followed by regular progress reviews in successive years – is designed to help you make efficient progress towards timely completion.
  • Our excellent completion rates; 90% of our full-time students complete their PhDs within four years.
  • HEFCE’s definition of the Cranfield PhD in the recent Research Assessment Exercise – world-leading in terms of its resourcing and quality assurance.
  • The possibility of studying part-time – as well as full-time – an option not provided by many other leading international business schools. Our six year part-time programme has distinct advantages for students who wish to continue working whilst studying for their PhD.

The Cranfield International Executive Doctorate (DBA)

  • Our world-class, AMBA accredited programme offers the highest level of supervisory support which starts from the initial preparation of your research proposal and continues throughout, as well as beyond the programme. A supervisory team of faculty experts will offer you sound advice on your business issue from various different perspectives throughout your research studies.
  • The unique structure of our programme, starting with comprehensive research training during the first year, provides your organisation with major benefits from your first research project right from the start, not just when you finish.
  • Cranfield School of Management has been complimented by current Executive Doctorate students for its responsiveness to emails or telephone calls requesting information. This is due to the dedicated Exec Doc support team that is immediately on hand to help – whether you are on campus or anywhere else in the world.
  • In the recent Research Assessment Exercise, HEFCE referred to the resourcing and quality assurance of the Cranfield Executive Doctorate as one of the world-leading aspects of Cranfield School of Management.

Get the ball rolling for your career progression come and see us on Friday 14th February 2014

Embarking on a doctoral programme is a big, sometimes life-changing decision which, whilst demanding, can also be fun! To find out more about Cranfield’s doctoral programmes; the full-time PhD, the part-time PhD and the International Executive Doctorate (DBA), we encourage you to attend our Open Day. An important feature of the day is to discuss your particular research interests with our internationally renowned faculty and current students over lunch.

To register for the Doctoral Open Day please register online. You are asked to indicate your research interests on the form which will be used to identify relevant faculty who will be invited to join you for lunch.

Closing date for February Open Day registrations: 7th February 2014.

“Cranfield exceeded my expectations by providing world-class research education and a structured programme that offers both challenge and support – a thoroughly professional organisation with the needs of students, educators and businesses clearly in its sights.”
Dr Robert Galavan, PhD alumnus

Full-time PhD candidates seeking full or partial funding from the School for a 2014 registration, please refer to this web page.

PhD or Executive Doctorate?

We look forward to meeting you!

P.S. Please do share this blog post with potentially interested friends and colleagues.

Gary awarded for contribution to cohort #CranfieldDBA

The Alan Harrison Award 2013-400

On Friday 11th October 2013, Gary Cundill was recognised for his contribution to the 2012-2016 DBA Cohort through presentation of the Alan Harrison Award by Prof David Denyer, Director of Research.

Congratulations Gary – keep up the good work!


The impact of engaged scholarship

Upcoming Doctoral Open Day (PhD & DBA) – Monday 18th November

(Image courtesy of Alison Wilkerson)

The Female FTSE Board Report 2013

The authors of the 2013 Cranfield Female FTSE board report have expressed concern that after a short period of growth, complacency may again be setting in when it comes to improving the number of women on the boards of the UK’s top companies.

Leadership on the Cranfield Knowledge Interchange

Optimising the customer journey at Dixons Retail

Andy Barratt, Digital Marketing Director, talks about the significant increase in volume of traffic coming from mobiles and tablets to the Dixons Retail website. By implementing a comprehensive web analytics programme, Dixons are able to monitor user how their mobile and tablet users’ behaviour differs from the desktop user and where they come from. These insights can then be used to adapt the website to suit the relevant stage in a customer journey – whether it be browse, research or purchase – improving the customer experience.

Cranfield Customer Management Forum

Business Performance Roundtable Agenda — 11th October 2013

Mike Bourne outlines the upcoming agenda for the Business Performance Roundtable here at Cranfield School of Management on 11th October 2013.

Cranfield Business Performance Roundtable

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